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Wednesday
Oct182017

4 Things Rappers Should Look For When Shopping For Beats

 

With everything generated online now, fewer rappers nowadays are actually connecting in studios with each other. Thanks to the internet producers and rappers are able to work with someone from the other side of the world, with just a click of their fingers. But what do you need to look for as a rapper looking for new beats to rhyme over?

We sit down with owner of 20XX online beat store Terry Smith and ask him what 4 things rappers should look for when shopping for beats. 

Do you know what kind of beat your looking for?

Make sure the beat suits your style or vice versa. For example is your sound Boom Bap/Trap/Melodic/Drum & Bass and does the beat match that profile?

Is the track going to be mixed, mastered for release on itunes/Spotify etc? If so, you'll need stems.

Communication is key 

Always talk to the beatmaker/producer. They want the track to be just as awesome as you do and are most likely more than happy to collaborate. Make sure you can ride the BPM. Don't get a beat that's too fast or too slow for your delivery.

Work with the beat, not around it

I've been in the studio with rappers who are trying to fit too many syllables into a line, and it just sounds bad. The reason that happens is that they're not comfortable with the tempo, meaning they cant find their rhythm and be comfortable with taking a breath, or leaving some silence in. A lot of the time, the space they aren't filling is as important as the space they are. 

Get honest feedback

Usually, producers will guide and advise the artists on points they're falling down at. This is another reason it's important to have a two way dialogue with internet producers. You can send recordings to them and get some honest feedback, maybe even work out a deal where they can work on arrangements as well.

Conversely, if the sound doesn't fit them, the track wont work. Think of Korn singing over a Dre beat... Which actually, I'd pay to hear.


You can check-out the 20XX beat store here. 20XX are running a competition to promote emerging rappers. Check their Facebook for more details. 


Monday
Oct022017

Beat store 20XX launches competition for rising MCs

To celebrate the opening of their online beat store, 20XX have teamed up with The Official Aussie Hip Hop Page Stimulate and Your Soul to bring you a competition, which will provide an impressive starter-pack for rising MCs. 

The competition is simple, rappers will need to send through their rhymes accompanied by a video, and a panel of judges selected by 20XX will decide the winners. The beats, which will be available through the site, will go for 1x verse and hook. The track will be judged based on flow, lyrics, recording quality, originality, marketability and overall vibe. 

In late 2017, founders Terry and Erik decided to form 20XX as a platform to make it easy for rappers/singers to get well-produced music easily and be ready for legal use instantly. 

“The reason for the competition is to go one step further and give hip hop artists an opportunity to take their music to the listener, without having to worry about major overheads,” said Terry. 

“We also felt it would be an awesome way to connect with some undiscovered talent and build relationships for the future. 

Entry costs $5.00 and winners will one of receive three prizes. 

1st Prize: 

- Unlimited license to the beat of their choice on the site
- Publicity promo start-up package with esteemed PR house ‘Stimulated Media’.

- Promo on the FB page (The Official Aussie Hip Hop Page) via 1x Sponsored post of your video submission to an audience reaching well over 25k followers and their friends. 

2nd Prize: 

- 1x sponsored post of your video submission with your relevant pages tagged, reaching the 25k+ audience.
- 50% off any unlimited license for the beat of your choice hosted at the 20XX beat store 

3rd Prize:

- Your video submission shared with your relevant pages tagged. Not a sponsored post. - 50% off any unlimited license for the beat of your choice hosted at the 20XX beat store 

The Peoples Choice Award: 

- 1x Sponsored post for your submission on the FB page
- People can vote for you by clicking the like button and commenting on your upload at the 20XX Soundcloud/Youtube pages. 

T&Cs can be found on the website and all social media platforms and can be subject to updates. 

Links

20XX

Aussie Hip Hop FB  

20XX FB  

Friday
Sep222017

5 reasons you should go to Big Village’s The Big Vacation Tour 

Not that you need an excuse to go to an event, but we came up with 5 anyway in case you needed an excuse to tell your friends and family. 

1. All your mates in one room

Big Village Records, co-founders Rapaport and P.Smurf have just announced that they will be joined by two of the label’s most prominent signees in Mathas and Omar Musa for ‘The Big Vacation’ national tour.
 

2. There will be regional shows

Not only do the city slickers get to see this kick-ass show, but regional areas also get to have some fun as well. With shows in Margaret River and Bunbury. 

3. Watch a show and also learn how to rap

They will also feature youth workshops in partnership with Rapaport’s hip hop education organization, School of Rap. Workshops are designed to engage young people from diverse backgrounds and communities through inclusive and innovative hip hop song writing programs.

4. Support the scene

Hip hop is ever-growing her in Australia and we need to support the crew who work so hard to push the scene. 

5. One huge party

The whole event is one huge party, filled with live bands and DJ sets. Not only will the gig be entertaining, but the combination of the workshops will deliver a hip hop message that Big Village Records are here to stay.

The Big Vacation Tour tickets are on sale now from bigvillagerecords.com.au. For more information on The Big Vacation Tour and School of Rap youth workshops head to the Big Village Facebook.


Thursday
Sep072017

MEET THE TEAM: AYLA D

Ayla D joined SYS in 2014 and since then she's interviewed many hip hop artists in the game and is also a host for SYS Radio.

Since working for SYS she's also started her own project Tone MVMT, another site to help showcase local talent in Australia. We sit down with Ayla so that you can get to know more of this superwoman human. 

How did you first fall in to hip hop? 

Hip hop kind of crept up on me. Growing up, our house was always full of Funk, Reggae and Mo-Town. I have beaut memories of being out in the sunshine with my step-dad, Nikhil and getting down to some Groove Armada beats on a Sunday arvo. Then slowly, that expanded. I think it was actually Arrested Development that opened my eyes to a whole other realm. It was not only the beats or the rhyming that drew me in, but the messages that went with it. 

Hip hop was the first genre that just made sense. It evokes conscious thought and critical thinking and looking at the world from a different perspectiveIt's the voice of the voiceless. A Tribe Called Quest quickly spoke to me, then The Pharcyde, 2pac, Biggie, Nas. They created snapshots of moments in our cultural history. But within that, the instrumentals drew me in as well, with Dilla and Nujabes creating this unspoken movement in hip hop through their sound. A good friend once said it is poetry in motion.

What does stimulate your soul mean to you?

Stimulate Your Soul was the biggest blessing. I started writing for SYS back in 2014. I had just gotten back to Australia after travelling for a number of years and had been heavily involved in the music industry overseas. Coming back home, it was difficult readjusting to so many changes that had happened to the Sydney music scene. Then to find a kindred spirit in Maggie who had the same love of music and same drive to make the Sydney music scene vibrant again was a breath of fresh air. Being a part of the Stimulate Your Soul movement has been the most enriching experience. 

5 Fave Things:

Getting preposterously filthy at music festivals
Discovering a dope new album
Spontaneous jam sessions
Skanking out to Grime with gun fingers out
Flashing my tits at Wu-Tang
Currently listening to on repeat:

Been re-hasing some old favourites like Capital Steeze, Anti-Lilly and Apollo Brown recently. The recent Apollo Brown mixtape is spectacular. Listening to a lot of Mick Jenkins as well. The list always goes on.
LIKE Tone MVMT here.

 

 

Monday
Aug212017

The Pharcyde launch their own TV Channel to Build a new avenue for creatives

Infamous hip hop group The Pharcyde have launched a new TV channel ‘The Pharcyde TV’ (PHTV) aimed to create a global network of like minded creatives. 

Bootie Brown says he started the channel originally to market their own music. He goes on to say that “It's been a challenge to find companies who do what they are supposed to do after paying or promised that they are committet to your project," 

“At the same time through out our 25+ years I have met people who I feel are passionate as myself in breaking the cycle of monotony and would like to contribute another angle aside of the norm. I want to create a Global network of like minded individuals who will shake up the industry,” he said. 

The channel so far features collectives around the world with video interviews from Dutch music journalist Payology, SYS Sessions and SYS Radio from Australian music journalist Maggie Tra, Latina DJ and Radio Host Lucy Sarabia with Firme Radio, "Splendid Radio" with Imani, Ta'Raach & Schmooche AND free online yoga classes with Yoga Buzz (From St. Louis, Missouri). 

PHTV will also work as a pay-on demand channel “Flickss." Allowing users to watch movies and documentaries through the channel at a price. 

“The Unseen” will be PHTV's first documentary starting in October. The Unseen - A Detroit Beat Tape is a film by Gus Sutherland, a young director from Belfast who we discovered had interviewed artists and edited new and archival footage from the defining "Hip Hop Shop Era" of Detroit.  The film will also be accompanied by a soon to be released soundtrack.

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